About Us
Authentic. Timeless. Made to treasure.
At the heart of Lovely Darling lies a return to simplicity – creating beautiful, sustainable baby knitwear handmade with care, skill, and intention.
Inspired by my late mother, Beverly, and the lovingly handmade outfits she created for my sister and me, this collection is my heartfelt tribute to tradition, craftsmanship, and the enduring beauty of handmade design. Each piece we create reflects a slower way of living, a gentle step away from fast fashion and fleeting trends, towards something lasting, meaningful, and made to be cherished.
- Michelle, Owner, Lovely Darling
Our collection of handmade baby knitwear is crafted from the finest natural New Zealand merino wool, chosen for its softness, breathability, and sustainable qualities.
From sheep to stitch, every stage of creation remains proudly New Zealand made – with wool sourced from South Island farms, processed locally, and hand knitted by skilled New Zealand artisans who pour their time and care into every detail.
We believe deeply in the beauty and purpose of natural fibres. The gentle warmth and breathability of merino make it ideal for delicate skin – discover more in our Why Wool guide.
To help your garments last beautifully through the years, explore our Product Care advice, created to ensure each knit stays as soft and timeless as the day it was made.
Every piece is designed to last well beyond the moment, becoming a treasured heirloom to be passed lovingly from one child to the next – carrying stories, warmth, and memory.
For sizing advice, or general information, visit our Contact Us page to connect directly. We'd love to hear from you!
